FCM

The Top Dental Digital Marketing Trends in 2021 (So Far!)

fcmseo — Thu, 21 Jan 2021 05:00:07 +0000

Whether you have recently opened your dental practice, have been practicing for decades, or are looking to open your own practice, one thing is clear— the top dental digital marketing trends are constantly evolving, and that’s more true than ever now that we have officially entered 2021.

So where do you start? As a company that specializes in Canadian dental marketing solutions, we here at Full Contact Marketing have decided to put together a list of the most effective dental digital marketing trends (so far!) for you to consider incorporating into your marketing plan.

Trend #1: Google Reviews

As always, reviews on Google My Business lead the charge in terms of must-do’s for Canadian dental offices.

An essential component of local SEO (meaning that prospective local clients can quickly and easily find your practice when done correctly!), encouraging Google Reviews on your practice’s Google My Business page is a recommended top-priority for establishing brand familiarity and trust in 2021 and beyond.

Trend #2: High-Intent Keywords

If your practice offers emergency bookings, then bidding on high-intent keywords such as “emergency dental implants” or “urgent wisdom teeth removal” is a method of seeing consistent ROI.

This method is perfect for practices looking to target their ad spend, who have a clear line of communication set up for patients (preferably both via phone and online), and who have the availability to book a minimum of one day in advance of a consult or treatment.

Trend #3: Start a Blog

What better way is there to clearly communicate your office’s thought leadership, experience, and niche than with a blog?

Perfect for SEO link-building and community engagement, blogs that have a focus on SEO (search engine optimization) can organically bolster your Google rankings while also giving both potential and existing customers insight into your specialties and approach.

(We would know; alongside SEO, blog-writing is one of our top services!)

Trend #4: Optimize Your Website

Website optimization is, rightfully, a trend that will never fade out.

Crucial for both traffic and revenue-building, in 2021 your goal should be to have your practice’s website be:

Fast (ideally, a loading time of two seconds)
Secured with HTTPs
Mobile-friendly
SEO-optimized

Do Digital Marketing Right With Full Contact Marketing

Looking to bolster your practice’s digital marketing but not sure where to start?

Let us help you tap into 2021’s top dental digital marketing trends to ensure that your practice comes out on top. Reach out today!

The post The Top Dental Digital Marketing Trends in 2021 (So Far!) appeared first on FCM.

How To Choose A Dental Marketing Agency For Your Dental Practice

fcmdev — Mon, 19 Oct 2020 12:27:50 +0000

Have you just opened a new dental practice and are looking for effective ways to grow your dental practice? Then you need to invest your dollars into a marketing company that specializes in helping dentists attract new patients to their practice by taking the time to understand your wants and needs and developing a dental marketing plan specific to you.

But when it comes to hiring a dental marketing company in the first place, how do you know if you’ve found the right one for you? After all, you’re going to be spending a lot of time working together and trusting them to spend your marketing dollars correctly. We’ve compiled a list of the six most important factors you should consider when it comes to choosing a dental marketing company for your new dental practice, or if you’re deciding whether or not to switch the dental marketing agency you’re currently working with.

1. What Are Your Goals?

While many dental marketing agencies can certainly help you understand your goals, it’s important to at least know what kind of goal you want to reach before contacting them so you know if they offer that specific service. Whether it’s attracting new patients to your practice, retaining your patients’ attention on social media, or driving in leads with Google or Facebook ads, every marketing agency will specialize in different marketing tactics. If you’re clear about your goals when you contact the marketing agencies, they’ll know how to answer your questions right away and you can both determine whether you can work together or if you should move onto another marketing agency that offers different services.

2. What Is Your Marketing Budget?

Your marketing budget is important in determining which dental marketing agency to work with because it will let them know what they can or cannot do for you, and it will let you know if you can afford their services or not. There are marketing companies that specialize in working with larger budgets and those who specialize in smaller budgets. If you have a list of a few marketing agencies you’re interested in but you aren’t sure what they charge, request no-obligation quotes from them outlining their prices and what services they can put your budget towards.

3. What Is The Connection Like?

Remember, this is a company you’re going to work with for a while. If you don’t like who you spoke with, it’s best to move onto someone else because chances are you’re not going to enjoy your experiences with them even if they offer the services you’re looking for. You should feel a connection with the person you’ve spoken with, and you also shouldn’t have to speak with multiple people. A professional dental marketing company will have a dedicated account manager speak to you directly so you’re not confused about who to contact. This is why it’s important that you get along and feel comfortable speaking with one another. Are they honest with you? Do they take the time to answer any of your questions? These are important qualities the marketing company you choose to work with should have. Which brings us to our next point.

4. What Is Their Communication Like?

Consistent communication is key in the dental marketing world, or any digital marketing campaign for that matter. You obviously want to be kept in the loop in terms of what tactics are successful, your conversion rates, clicks and engagement, what needs to take priority, etc. After all, you’re not the digital marketing expert. They are. While you should understand the basics, it’s important that you can feel like you can rely on the dental marketing agency to supply you with weekly or monthly in-depth reports that outline your success and areas for improvement. And remember, the fewer contacts you actually speak with from the marketing agency, the better. You’ll feel more organized and understand things more clearly if the information is just coming from one person.

5. What Is Their Specialty?

As you’re looking around for marketing companies to work with, you may actually notice that there are certain ones that specialize in restaurant marketing, retail marketing, or most importantly, dental marketing. Working with a dental marketing agency definitely has its perks, especially when it comes to understanding what your goals are and what it takes to attract new patients to your practice. They can provide informative insights on your analytics and really have a thorough knowledge of specific services for your particular practice, like SEO, social media ads, etc. so you can start seeing a positive ROI.

6. What Are Client Reviews Saying?

It’s 2020 and in a world where the internet has taken over the marketing world, that means you have easy access to online reviews to see what previous or current clients are saying about the company’s services and customer service. This will definitely give you a good idea as to whether or not they seem like a trustworthy dental marketing agency to reach out too. If there are negative reviews, look for responses by the marketing agency and how they dealt with the manner. Did they apologize? Did they take responsibility for any wrongdoings? Was their response professional or did they sound defensive? 90% of consumers read online reviews before contacting the business, so an established and trusted online presence is very important.

Choose Your Dental Marketing Partner Wisely

When it comes to your dental practice and your business goals, whether it be attracting new patients, increasing conversion rates, retaining the attention of your current patients, improving ROI, etc., it’s important that you have a reliable dental marketing team standing behind you to make it happen. Doing it on your own can be tough, but when you work with a dental marketing company that specifically specializes in your niche, not only are you taking a lot of stress off your own shoulders, but you’re increasing your chances of seeing unmatched success. When it comes to choosing the right dental marketing company for you, you should not only make sure they specialize in dental marketing, but that they’re trusted and respected through online reviews from previous or current clients, that you like who you speak with and feel a connection with them, that they understand your goals and provide the necessary services to help you achieve them, and that their communication is impeccable. With traits like these, you’re bound to take dental marketing to a whole new level together.

The post How To Choose A Dental Marketing Agency For Your Dental Practice appeared first on FCM.

How Digital Marketing Can Get You New Dental Clients

fcmdev — Tue, 08 Sep 2020 13:19:40 +0000

If you just opened a new dental practice, or are planning on opening a new dental practice, you know how hard it can be to make your practice stand out from the rest. There’s a lot of competition out there and attracting new dental clients on your own can be tough. We’re firm believers that every dental practice owner should invest in digital marketing and here are a few reasons why.

1. You Can Target A Specific Audience

One of the best parts about investing in a digital marketing campaign is the ability to target a specific audience, whether it is by demographics, gender, job title, interests, online habits, etc. In other words, you can completely tailor your message to what your target audience is searching for. By targeting a specific audience with social media ads and Google ads, you can increase your conversion rates and also keep track of your success in real-time to determine which techniques are working.

2. Your Credibility Will Improve

Your credibility is everything in the dental world. Without your patients’ trust, you wouldn’t be able to succeed. This is where digital marketing can come in handy, especially when it comes to establishing your online presence with various social media platforms. Now you can build your brand’s voice, retain the attention of recurring and new dental clients, connect with them in easier and more convenient ways and let them truly get to know you and your team and what you stand for. Social media platforms, like Facebook, are also great for collecting reviews from happy customers, which can improve your credibility even more and attract new dental clients to your practice.

3. Your Ranking On Google Will Improve

Did you know that people are only likely to visit a business within 8 kilometres their location? When you invest in a local SEO program, you’re investing in having your practice being easily found by those searching for ranking keywords incorporated onto your website. Again, you can easily track your SEO success to determine how potential new dental clients are ending up on your website/how they found you.

There are many techniques associated with SEO and it’s one of the best long-term investments that will always provide consistency. Consistency is key in the world of digital marketing, especially for dentists wanting to gain the trust of new clients.

Seeing Is Believing

In the world of digital marketing, seeing really is believing, for both you and your dental clients. Establishing a strong online presence is one of the best ways to attract new dental clients to your practice and retain the attention of your current ones. They especially appreciate your visually appealing photos and video content on your social media platforms and your website. This is why investing in a digital marketing campaign is extremely important. Social media marketing campaigns and local SEO programs are crucial for new dentists who need help in reaching their business goals. And the best part is that you’ll physically be able to see your rising statistics yourself which can drastically help boost morale.

Don’t Know Where To Turn For Help?

If you’re convinced that you need an effective digital marketing plan set in motion for your new dental practice, we can help you. We’re Full Contact Marketing and we’ve helped hundreds of dentists all over the country attract new dental clients to their practice by navigating them through the waters of social media marketing, website design, SEO and brand development. We’re Canada’s leading dental marketing agency that specializes in creating personalized marketing strategies to match your particular wants and goals. Contact us today to learn more about how our digital marketing strategies can take your dental practice to the next level by booking a consultation appointment with our dedicated team.

The post How Digital Marketing Can Get You New Dental Clients appeared first on FCM.

How Dental Marketing Has Changed In 2020

fcmadmin — Thu, 20 Aug 2020 02:05:16 +0000

It’s no secret that the economy has suffered since the COVID-19 Pandemic began. From restaurants and malls to individually-owned local businesses and dental practices, everyone has had to temporarily close their doors, however, it’s been a bit different for dental practices. While restaurants and stores were able to offer their customers with an online shopping experience and ship products right to their doorstep, dental offices have had to keep their doors closed and cancel appointments regardless of urgent requests.

If you own a dental practice, you know how hard it can be to maintain the attention of your patients online since you can’t exactly offer an online shopping experience. That’s why it’s important to play your cards right and invest your dollars into an effective dental marketing strategy that’s still going to provide recurring and new, potential patients with relevant information regarding 2020 dental marketing trends, changes within your personal dental practice and what you’ll be doing differently due to COVID-19.

How To Adjust Your Dental Marketing Plan For 2020

No one could have seen this coming, however, as a dental practice owner, you don’t have to feel like there’s no hope. Digital marketing is still very much alive and always will be, regardless of having to have had to close your doors for months. Marketing never stops, so you don’t have to either.

In order to retain your patients’ focus on your practice, here are a few ways to adjust your digital marketing plan for 2020:

1. Develop A Strong Social Media Presence

Many dentists use social media as a way to engage with their patients, find new patients and update their followers with important office announcements or relevant information regarding the industry. But social media is more than just that. Whether it’s Facebook or Instagram, your followers are very much influenced by imagery, especially in 2020 as people have had a bit more free time to scroll through their timeline. You need to capture their attention and make them stop scrolling, but how?

High-Resolution Photos

While this isn’t necessarily just a tip that dentists should follow, it’s important to remember that your patients are relying on you to share engaging content that showcases your work. They also want to get to know the faces behind your practice, especially if they’re new patients and have yet to truly get to know you. This is especially important as 2020 hasn’t exactly offered us the ability to get to know people in person! The higher the quality of your photos on social media, the more likely your followers and new patients will engage with you. No one wants to see a pixelated photo of teeth or a blurry portrait of their new dentist.

Creative Videos

Videos have always held a powerful edge over digital marketing. In fact, 80-85% of online users watch videos and are more likely to engage with your business because of your videos rather than photos or written content. Videos can be posted on your personal social media profile and in your Facebook or Instagram Stories. Since COVID-19 has forced people to isolate, Facebook even admitted back in March of 2020 that the amount of users watching videos has drastically increased. With over 2.5 billion monthly active users, it’s easy to see why.

Mobile-Responsive Ads

Most of your recurring and potential patients are on their mobile device browsing through your website, services and social media profiles, therefore, when you’re running ads, they should be mobile-friendly in order to increase your chances of engagement. This doesn’t mean you should completely disregard desktop-friendly ads, but search engines like Google will penalize your website and not rank it as high (organically) if it’s not mobile-responsive.

2. Email Marketing Is Still Effective In 2020

You may hear people say that email marketing is dead in 2020, but we couldn’t disagree more. Email is still a preferred messaging platform for people, especially when they’re busy at work. It’s also affordable for those with a tight budget during COVID-19 and can increase your website traffic as you guide them to relevant, valuable and informational blog posts. It can be a great way to promote specials you’re offering too.

3. Continue To Collect Online Reviews

Just because your doors have been closed doesn’t mean you can’t collect online reviews. Even during COVID, people are still in search of a new dental practice, particularly if they’ve recently moved or require emergency dental services. If your dental office offers emergency services, ask them to leave a review so others will know you’re available for emergency support. Those in search of a new dentist will see your recent reviews which can drastically affect their decision to reach out and trust you before even meeting you. Online reviews are one of the top things new potential patients will turn to in order to decide if they want to work with you or not, so the more positive reviews you have, the better. They can be left on Google and Facebook so your audience who doesn’t have social media can still read them on the search engine.

4. Provide 24/7 Support

You may not have thought about it before, but dental websites can benefit from chatbots just as much as retail websites. Chatbots are actually one of the top marketing trends, especially in 2020 as more and more people are relying on the internet for shopping and browsing purposes. Chatbots can improve your online presence and the trust established between your practice and your patients since they know their questions and concerns can be answered even outside of your office hours. While you’re easily accessible via social media, phone and email, chatbots allow patients to reach out to you directly on your website and have their questions answered immediately.

5. Voice Search

Dental marketing trends are ever-changing and now that it’s 2020, many people are actually relying on voice search optimization. According to the Marketing Journal, 50% of patients relied on voice search over manual search to find what they’re looking for which can come in handy as people are driving, working and multitasking. With the help of dental marketing professionals, your website can be optimized to make your content as relevant as possible for those relying on voice search inquiries.

How Do You Market A Dental Practice?

These dental marketing trends are just a few ways to produce effective results, but there’s more to it than just posting on social media or creating engaging email content. While 2020 has definitely been a different year, digital marketing and traditional marketing efforts haven’t really transformed and can still bring a new wave of success to your dental business the same ways they did prior to COVID-19.

1. Local SEO

Above, we talked about optimizing your website so it’s searchable via voice search, but your website also needs to be optimized so local patients can easily find it too. By investing in a local SEO program, you’re investing in establishing your presence, raising brand awareness and increasing website traffic. By optimizing the content throughout your website’s pages, as well as a Google My Business page and more, people searching for similar services you offer in your specific area will easily be able to find you, read your reviews, business hours and how they can reach out to you. Local SEO studies have proven that people will visit a business within five miles of them after conducting a search on Google.

2. PPC Ads

PPC, which stands for pay-per-click advertising is a cost-effective way to drive more traffic to your website and potentially turn those users into paying patients. Marketing professionals heavily rely on PPC ads to attract quality leads as they can be carefully optimized and focus on a specific audience. The key is finding the proper keywords, which can easily be done after a local SEO audit is conducted. They should have a clear call to action (CTA) and lead the users to an attractive, engaging, high-quality landing page that provides further detail about your services and what they can expect from your team.

3. Mailer Programs

Mailer programs are one of the more traditional marketing trends, but they can be extremely effective for those in the dental industry. As a dental office owner, you need to target a specific audience in the area you’re located in, so what better way to do that than by delivering a high-quality, visually-appealing and creatively written mailer card right to their front doorstep? The content should be carefully crafted and engaging, but straight to the point. This can improve brand awareness by helping you establish your local presence.

Are You Ready To Improve Your Marketing Efforts In 2020?

The Coronavirus has obviously negatively affected a lot of people this year, including dentists who’ve had to close their offices and not be able to treat their patients for months. Even since the Ministry of Health lifted restrictions in June of 2020, it hasn’t exactly been business as usual. Many dental offices have had to make drastic changes to ensure the health and safety of their staff and patients. But while these changes have been made, there hasn’t really been a drastic change in the digital marketing world for dentists. Many are still heavily relying on their social media platforms to continue to engage with their new or recurring patients, email marketing campaigns, SEO, Google ads and overall content. Since COVID-19, people are turning to the internet and social media so you need to capture their attention with engaging and high-quality content whether it’s visual or written.

FCM Is A Full-Service Dental Marketing Company

Rather than worrying about what type of content your patients want to see, when you’ll find the time to post it, when the best time to post content is, etc., you can rely on our marketing team to handle everything in terms of curating and posting content and engaging with your followers. We’ve been in the industry for nearly 20 years now and have valuable experience helping dentists grow their practice by customizing your growth strategy despite the challenges 2020 has introduced to us. Let’s discuss how we can help you today by producing appealing mailer programs, creating an effective SEO campaign, enhancing your social media presence, and more.

The post How Dental Marketing Has Changed In 2020 appeared first on FCM.