There is no doubt about the power of the Internet as a marketing tool. The vast majority of people today use the web to research buying decisions, including dental care.

Large companies devote entire departments and budget lines to their websites. If you are not on the web, or if your site lacks a professional punch, now is the time to make a change.

Think of your website as the hub that supports all of your marketing efforts:

	External Marketing. Every time prospective patients see your practice name, they will look for a website address so they can learn more about you. If you were that patient, would you choose the practice with no website, or one with a site that looks less than professional? Probably not.
	Internal Marketing. With the right website approach, your existing patients can refer to your site for basic information on their dental health and the scope of services available to them.  A well-designed site can also entice patients to call about smile enhancing procedures, treatments or services that you provide.