Your logo design is just the start. To clearly identify your unique position in the marketplace for your target market, the key is developing a solid brand identity.
Your brand identity is the foundation for all your marketing, advertising and sales initiatives. Everything starts with a customers’ all-important first impression, so it’s imperative to bring your communication efforts to life with a consistent and powerful look and feel for the best results.
What’s in a name?
Often in the brand identity process, a powerful business name is an important first step. We can match a distinctively commanding name to your business and do all the groundwork to ensure there are no trademark conflicts. Ask about our name development service.
We start developing your distinctive brand identity with an approach that involves research, analysis and evaluation of your brand before embarking on the creative process.
Once this phase is complete, the creative process begins. This step-by-step process ensures a solid forward progression in brand development. For more information on our approach and the results you can achieve, contact us.
Incorporating visual components that you communicate to your audience. Creating a brand identity that speaks clearly beginnings with understanding your business and concludes with your logo, colour palette, typography, photography, online presence and other visual communications.
Creating a brand only the first step in the progress, implementing them is equally important. All of your marketing materials will be produced by the people who developed them. Your messaging and identity elements will be introduced into all of your collateral, including: