When was your last venture into the extensive variety of marketing and advertising platforms?
This territory is buzzing with opportunity that will grow your practice and make it stand out in a crowd – but only if you do it right.
Traditional methods are making a comeback and now more than ever, a platform can change the tone of information.
If you want to make your marketing efforts more efficient ask yourself these three questions:
How many information platforms do you use?
There is something to be said for the “less is more” mentality. Simplicity is predictable, accessible and manageable.
A thoughtful combination of communication platforms allows you to connect with your audience(s) in a way that is both valuable and direct.
Who are you communicating with on each platform?
Whether it is digital or print – learn how your audience prefers to communicate and embrace it.
If one of your social platforms garners significantly more attention than the others, go through your posts to find out who is paying attention and why.
What do you want to say?
If you can’t answer this question in one or two sentences your messaging may be inconsistent or confusing.
Clear and consistent messages allow your audience(s) to recognize your brand and feel a sense of familiarity with your practice – and that is what will get them in the door.
An integrated approach is your first step to creating a strong, consistent and clear message for your practice. Make efforts to determine who your audience is and where you best communicate with them. It is an exercise in thoughtful research and the insights will make your marketing efforts more efficient and increasingly valuable.