Rebranding your dental practice is an opportunity for a fresh start, it’s also a great way to show your existing clients that you’re making every effort to stay up-to-date and provide a great patient experience. With the right amount of strategic planning and execution a rebrand can help you attract new patients while keeping current patients happy.
The first phase was to transition away from solely using the doctors name to developing a unique name and image to represent and reflect practice goals. Once completed it was important to rework all advertising, signage, and promotional items throughout the practice to maintain consistency.
During the beginning phases of the rebrand, it is crucial to make your new branding as visible as possible to current and new patients. In addition to the basics like office signage, stationery, website, and direct mailers you need to use it in areas you may not have thought of in the past. Office signage was created that not only supports the rebranding with the new logo and colours but reinforces practice initiatives while distributing important messages.
People may hear about your practice from existing clients, local community advertising, or they might simply drive by but one thing is for sure, they will visit your website to learn more.
Our approach was to build a digital extension of the the brand that would assist in generating new patient leads and support existing patients . The result is a mobile compatible website using industry standard technology that allows content to be managed in real time by practice staff or the team at Full Contact Marketing.
Facebook is a relationship driven social network, where people come to keep up to date on what’s happening in their network. it is a great tool for a local dentist office, you can target people in your community that match the demographic of your current clientele.
The most valuable patient is an informed one, taking a proactive approach to delivering your message is key to continued practice growth. Leveraging either a digital or printed patient directed newsletter ensures that all of your patients are aware of the recent activities including the re-branding of your practice and that you are welcoming new patients. It also provides an excellent opportunity to reinforce the importance of their regular maintenance program and boost awareness of the services and treatments that you provide.
Today’s tough competitive environment inhibits easy growth of dental practices. A Canadian alternative to American dental marketing firms is Full Contact Marketing. Working together with Dan and his team has really helped re-charge and energize my practice. Since starting together September 2015, our average monthly new patient count is up 50%.
I am looking forward to building on this in 2017.
Dr. Giulio Spagnuolo