Our goal: to establish an identity that connected the practice with the intended audience. The practice name, logo and patient experience all needed to come together to make a lasting impression that engaged potential patients.
Working closely with our client to articulate their vision of a modern sophisticated practice, we developed a strategy which began with the creation of a practice identity, including practice name, logo, and stationery.
When patients have a positive experience, they will be more inclined to accept recommended treatment and return for ongoing care, as well as refer family and friends. The resulting outcome will help to build your practice and its reputation. Delivering a consistent message is important and a team marketing rally is a great opportunity to communicate initiatives to the staff, providing them with the information and tools needed to capitalize on all patient interactions.
We created a system that includes interior signage and take-away cards that conveys a proactive message to potential referral sources and then acknowledges them for every new client that joins the practice from their referrals.
Whether people hear about your practice from existing clients and local community advertising or simply drive by, one thing is for sure: they will visit your website to learn more.
Our approach was to build a digital extension of the brand that would assist in generating new patient leads and support existing patients. The result is a mobile-compatible website, using industry-standard technology that allows content to be managed in real time by practice staff or the team at Full Contact Marketing.
Facebook is a relationship-driven social network, where people come to keep up to date on what’s happening in their network. It is a great tool for a local dental office, as you can target people in the community that match the demographic of your current clientele.
Your best external marketing opportunity to attract new patients resides in your local community. Your approach needs to be professional, your message needs to connect and your mailing schedule needs to be consistent.
This was combined with a two-day Grand Opening Event, which included a ribbon cutting-ceremony with city officials, local fire department, face painting, barbecue and an open house allowing the local community families an opportunity to get to know and meet the team while having some fun.
To build and open my new dental practice, I wanted to be working with the best in the dental industry.
FCM did a great job in helping us create the right marketing action plan and brand identity for Tansley Woods Dentistry. From there, our entire marketing program was delivered very professionally, on time and on budget.
I am very excited to get started with my new dental office!
Dr. Thelam Nguyen DDS